Congratulations to Life Wireless. The Georgia-based company says it has topped the 1,000,000 customer barrier and climbed into the number three position in the Lifeline Assistance free government cell phone business, trailing only long-time industry leaders Safelink Wireless and Assurance Wireless.
“This milestone is a testament to our commitment to service, rigor in our processes, and strength of our business practices,” said William Curry, President of Life, said in a press release. “We are incredibly proud of our growth over these past five years, and our success in helping provide this vital service to low-income subscribers. This milestone is a testament to our commitment to service, rigor in our processes, and strength of our business practices.”
In our previous ranking (2014) of Lifeline Assistance industry leaders, we showed Safelink Wireless, which handed out the very first free government cell phone in Tennessee back in 2008, in first place with 3,6796,400 customers. Assurance came in second with 2,774,650 customers. Budget Mobile in third place with 751,105 customers. With 718,354 customers, Life narrowly edged out number five ReachOut Wireless to snag the number four position.
Life Wireless offers free government cell phones in 27 states — including Arizona, Arkansas, California, Colorado, Georgia, Illinois, Iowa, Indiana, Kansas, Kentucky, Louisiana, Maine, Maryland, Michigan, Minnesota, Missouri, Nebraska, Nevada, North Dakota, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, Texas, Utah, Washington, West Virginia and Wisconsin, plus the Commonwealth of Puerto Rico, and the territory of the U.S. Virgin Islands.
By way of comparison, Safelink is available in 38 states, the District of Columbia and Puerto Rico, and Assurance is available in 40 states and the District of Columbia.
The industry is going through a rapid consolidation phase with a number of companies listed in our ranking of top 20 Lifeline service providers have dropped out of the business (ReachOut Link-Up Telecom, nTelos Wireless, Alaska Communications, and Conexion Wireless), and other companies have merged (YourTel and TerraCom, for example).
In addition, the Federal Communications Commission is doing everything it can to cut down on waste, fraud and abuse in the program, so there are fewer dollars to go around, intensifying competition among the remaining competitors.
Now that we’ve reached the end of this article, we want to wish a belated congratulations to Life Wireless. The competitive environment is getting tougher and tougher in the free government cell phone business and we’re proud to salute anyone who can grow and prosper under the current circumstances.
Way to go, Life!